OOH in Pakistan has been experiencing unprecedented
growth over the last few years. The vertical growth started
in year 2001 and has maintained a steady average growth rate
of 25% over the period of six years.
The OOH Industry in Pakistan is being run by over 500 Outdoor
Vendors and around 400 Retail vendors which clearly indicated
the fragmentation in the industry. The total number of site
structures in Pakistan was 11,300 as of 30th June 06.
The upward trend in the OOH industry has
inspired innovation and introduction of new OOH mediums in
the country such as building wraps, LED screens, Mobile Billboard,
re-invention of trivision, Larger than Life Replica and Airscreen
being the latest addition in the list of new outdoor mediums.
Likewise more and more path-breaking ways are being introduced
in retail displays like Gandolas, OCDs (over the counter display),
In-store TV, LCD screens, Scroll signs, Pillar branding, shelf
talkers and other POP displays.
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OOH advertising at
its best achieves direct communication with consumers
– where they live, work and play; where they drive
and shop; where they commute and where they congregate.
OOH advertising meets the potential customer involuntarily,
day and night. |
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| Al-Fatah Store-Gondola |
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