Adservice Out Of Home Media Agency

OOH Media Agency (OMA) is appointed to source media for the client rather than acting as a vendor. It keeps the door open for the best possible opportunities from all vendors across the country. OMA is not supposed to have its own production facilities and this is done to avoid the conflict of interest.

Similarly OMA creates a triangle whereby the client is the order placing authority; vendors are the implementers and the OOH Media Agency is executing and monitoring with synergies, buying power and industrial insights. OMA also advises the client to buy when the deal is beat and also provide them with anti-inflationary measures to counter the effect of inflation.

The OMA is always driven by the media thinking, outlook and has knack for achieving objectivity in OOH. The opportunities are being evaluated by them using the various OOH research tools that include Reach, Frequency, GRP and TARP. OMA puts a range of systems like buying, I.T, operational, quality assurance, accounting and post display system in place to give clients value added services. In a nutshell OMA acts as a strategic partner to endure maximum visibility and brand loyalty.